Bake450 is an independent mobile game studio that needed a brand identity, full identity package, and website design. Their identity needed to be both approachable and friendly to players as well as professional to potential business partners.
Playing on the theme of baking, I worked on a simple concept that incorporated visual heat waves and offset the base line of the number "450" to create an asymmetric logotype that was both simple and fun; appropriate for a game studio. A dark gray and warm saturated orange colors were chosen to appear both modern and bright. Business cards were designed featuring characters from the studio's games. A branded print package including letterhead and business cards and a responsive website was also designed around the new logotype and brand colors.