Creative Direction

Playing on the theme of baking, I worked on a simple concept that incorporated visual heat waves and offset the base line of the number "450" to create an asymmetric logotype that was both simple and fun; appropriate for a game studio. A dark gray and warm saturated orange colors were chosen to appear both modern and bright. Business cards were designed featuring characters from the studio's games. A branded print package including letterhead and business cards and a responsive website was also designed around the new logotype and brand colors.